Connected Moms: Nielsen Says 54% Own Smartphones; 75% Use Facebook; 5M Visit Pinterest Monthly

Nielsen has been running some research into different demographics and their impact in the digital world, and their latest -- quite possibly as a hat-tip to Mother's Day this weekend -- is a look at U.S. moms, a group that you might have assumed would be technical luddites, but actually are holding their own very well, thankyouverymuch. It turns out that mothers are above average smartphone users, big fans of Facebook and Pinterest, and that the concept of a "mommy blogger" is actually a reality. The results also show that they are some of the most engaged consumers online.

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